Selective Professional

Selective Professional, an exclusive Italian brand, is proudly 100% made in Italy. It is built on core values of creativity, originality, and passion for the hairdressing industry.

With over 30 years of experience, Selective Professional is available in over 70 countries. It consistently sets the benchmark in implementing technological advancements while producing professional and home care hair products for hairdressers worldwide.

Through extensive research in manufacturing and education, stylists globally recognise Selective Professional as an Ambassador of International fashion trends.