Selective Professional

Keratin Pre-Treatment Shampoo 1 | 500 ml

Keratin Pre-Treatment Shampoo 1 | 500 ml
Keratin System product line-up
Selective Professional

Keratin Pre-Treatment Shampoo 1 | 500 ml

Deep cleanses hair and scalp. Its alkalinity and chelating agents help remove impurities, limestone and styling residues, making the hair being more receptive to the technical services.


SLES, SALTS & PARABEN FREE formula.

pH 6.5 – 7.5


Keratin Pre-Treatment Shampoo 1 | 500 ml

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How to use


Apply evenly on wet hair. Massage the product and rinse it off thoroughly. Repeat the process at least twice, rinse it and blow-dry it. Proceed with the other α keratin products, depending on the result to be achieved. For professional use only.

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Active Ingredients 

FISION KERA VEG18: veg Keratin. An amino acid complex, derived from wheat and soya, which perfectly replicates the traditional animal keratin main traits

CHELANTE AGENTS: neutralise mineral and chlorine residues, fight against water alkalinity and prevent the hair from becoming dull and rough

PANTHENOL: penetrates into the hair fiber, maintaining it flexible and full-bodied

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